How a Global Tech Company Hired a Director of SEO & ASO in 31 Days
When the world’s largest air passenger rights company, Airhelp, needed a Director of SEO & ASO to lead both global organic strategy and a new app launch, the brief demanded rare dual-channel expertise.
Here’s how SEO for Hire delivered a director-level leader in just 31 days through specialist vetting and close collaboration with the internal talent team.
Where Speed Meets Quality
Time-to-Hire
Director-level placement completed in just over four weeks.
Uniqueness
Rare SEO + ASO leadership capability validated at enterprise scale.
Strategic
Bespoke second-stage SEO task ensured strategic and technical depth.
AirHelp is the world’s largest air passenger rights company, helping millions of travelers claim compensation for delayed, cancelled, or overbooked flights.
Operating globally, AirHelp’s digital presence is central to its business model, making elite SEO and ASO leadership a strategic priority.
Airhelp Needed a Director of SEO & ASO
AirHelp’s internal talent team reached out to SEO for Hire to fill a Director of SEO and ASO role, a position that combined two distinct disciplines.
The ideal candidate needed to be a strategic innovator with experience in local and multi-location SEO, capable of breaking down enterprise-level strategy across multiple international markets. Crucially, they also needed deep expertise in App Store Optimization to support the launch of a new app that was set to differentiate AirHelp from its competitors.
Finding a candidate who could credibly lead both the organic search and app store channels at a director level is exceptionally rare.
How SEO for Hire Approached Hiring the Director of SEO & ASO
SEO for Hire worked in close collaboration with AirHelp’s internal hiring team, bringing specialist knowledge to a process that the internal team could not have executed alone.
Within two to three weeks, six highly qualified candidates were presented.
SEO for Hire also assisted in designing a custom SEO task for the second interview stage, ensuring that every candidate who progressed was genuinely capable of delivering at the required level.
How did Airhelp Benefit from Our Services?
AirHelp made a successful hire within 31 days of engaging SEO for Hire.
The new Director of SEO & ASO has been instrumental in driving AirHelp’s organic growth and the successful launch of their new app.
“I’m back from vacation and really happy to see that Niek is joining us.
I wanted to say thank you, it was a real pleasure working with you.
You’re bringing a new quality to the market: fast, presenting very strong candidates, and always receptive to feedback. You’ve exceeded my expectations, and I’m sure that whenever we have new SEO hires, we’ll turn to you again.”
Agata Kruszka
Head of Global Talent Acquisition Strategy, AirHelp
Why Our Hiring Solutions Worked Well
This wasn’t a standard SEO search, it was a hybrid executive hire spanning two complex growth channels.
By working alongside AirHelp’s internal talent team, we brought specialist SEO and ASO market knowledge that complemented their in-house recruitment process.
Rapid shortlisting of six highly qualified candidates within weeks, combined with a custom technical validation task, ensured every finalist could genuinely operate at director level across international markets.
The result was a fast, high-confidence hire that immediately strengthened both organic growth and app strategy.
Looking to Scale Your SEO Team?
If you are an agency owner or hiring manager looking to build high-performing SEO and search marketing teams, we help you:
Design outcome-driven roles
Access passive, senior-level talent
Build layered teams (not just single hires)
Move fast without sacrificing quality
Book a call with our team to map out your next strategic hire and see how we can support your growth.
FAQs
How Does SEO For Hire Find the top 1% of SEO talent?
We’ve built the largest global network of SEOs—over 52,000 strong—curated through events, content funnels, and referrals. Our vetting process tests real-world skills, communication, and adaptability.
What Roles can SEO For Hire Help Fill?
We recruit across the SEO spectrum—from Junior SEOs to VP and even CEO, covering technical SEO, content strategy, and SEO product management.
How Fast can You Fill a Role?
95% of our roles are filled within 28 days. We often deliver pre-vetted candidates for urgent roles in under 10 days.
What Makes Your Candidates Stick Around?
We ensure long-term alignment on values, goals, and team fit—leading to a 30% boost in retention. All placements include a one-year satisfaction guarantee.
Do You Work with Startups or Large Enterprises?
Both. From nimble startup teams to global SEO operations, we tailor our approach to suit your scale and culture.