How Strategic Hiring Powered Cadence's Global Expansion
Cadence was growing faster than anyone expected.
Their electrolyte brand was taking off worldwide, athletes loved them, the community was buzzing, and demand was exploding.
But behind the scenes, a tiny marketing team was stretching to its limit.
To keep the momentum alive, they needed the right people — fast. Not just marketers, but mission-driven performers who lived the Cadence lifestyle and could scale a global brand without losing what made it special.
That’s when they came to SEO for Hire.
Where Speed Meets Quality
Number of Hires
Cadence were looking to hire a talented Paid Media Manager, and Organic Social Manager
From Client Call to Candidate Interviews
Cadence were able to secure talent within 2 weeks of their initial call with SEO for Hire.
Building Cadence's Team
SEO for Hire hired 2 out of Cadence's 3 digital team members.
Cadence is a fast-scaling electrolyte startup that’s quickly become a favourite among athletes and everyday high-performers alike.
In just their first year, they’ve built a loyal global audience and are redefining what hydration looks like for the next generation of runners, cyclists, and endurance enthusiasts.
Behind their rapid rise is a small but powerful internal team, led by Matthew Martin, their Head of Marketing, driving growth across paid and organic channels in both the UK and US.
When growth took off faster than expected, Maddie reached out to SEO for Hire to help her build a marketing team that could keep up.
“Nothing but the best.
Phenomenal experience with SEO for hire.
Having managed our startup’s digital channels for the past 18 months, I decided it was time for 2 game changing hires.
I was transparent with the team that both placements had to be completely brand aligned, have experienced scaling to greatness, and be ready for the fast paced nature of a global startup brand.”
Matthew Martin
Head of Marketing, Cadence
Cadence's Hiring Challenges
Cadence wasn’t just another DTC brand looking for performance marketers.
They needed people who were culturally aligned, deeply invested in the mission, and comfortable with the pace of a global startup.
“Out of every company we’ve partnered with, Cadence was one of the most brand-aligned.
They needed people who lived and breathed the same lifestyle, people who could jump in, think fast, and adapt to a team that’s growing globally.”
Josh Peacock
Founder & CEO of SEO for Hire
Cadence needed two key hires:
- A Paid Media Manager to scale campaigns across Meta and other paid social platforms in the UK and US.
- An Organic Social Manager to lead brand storytelling, community growth, and influencer engagement.
Both roles required talent who could blend performance with passion, marketers who understood both data and culture.
Our Strategic Hiring Solution
The SEO for Hire team worked directly with Matthew to understand Cadence’s tone, brand energy, and community values.
Paid Media Manager Role
For the Paid Media Manager, they focused on candidates who could handle rapid scaling budgets, particularly across Meta Ads, and who had experience expanding into new international markets.
Organic Social Manager
For the Organic Social Manager, the team pivoted mid-search.
At first, they targeted candidates with experience in electrolyte or health supplement brands.
But after deeper consultation, it became clear Cadence wanted someone from the athletic and running community, someone who could speak authentically to their audience and build brand equity beyond product marketing.
“We switched focus to people with real athletic backgrounds.
Runners, cyclists, even Olympians, who understood what the Cadence lifestyle means.That’s when the right fit clicked.”
Daris Benallal
Head of Recruitment
Within two weeks, the perfect candidate was found — and an offer was made within an hour of the first interview.
The Results
- Two of Cadence’s three digital team members were hired through SEO for Hire
- Roles filled in under two weeks, each an exceptional cultural and technical fit
- Immediate global impact, driving growth across both UK and US markets
- Perfect alignment with brand values, community, and work ethic
“The team absolutely crushed it.
Offers for both placements sent out within 1 month of first conversation (the second actually within 2 weeks of mentioning to the team), with the exact standard that I required for these roles.
The team take feedback extremely well, and thrive off it. If you know what you want in a placement and can communicate that – SEO for hire will find the best people for you.”
Matthew Martin
Head of Marketing, Cadence
Results Summary
Fast growth demands flexibility, but brand alignment is what keeps it sustainable.
When startups scale quickly, every hire becomes a cultural cornerstone.
Cadence proved that building a team around shared vision and energy isn’t a “nice-to-have”, it’s the reason growth continues without breaking.
“We don’t just fill roles. We build the people behind the movement.”
Josh Peacock
Founder & CEO of SEO for Hire
FAQs
How can startups scale their marketing teams quickly without losing brand authenticity?
The key is hiring marketers who live the brand’s lifestyle. Cadence focused on cultural alignment and authenticity, ensuring every new hire understood the brand from the inside out – not just through metrics and campaigns.
Why is cultural alignment critical when hiring for fast-growth consumer brands?
Cultural alignment ensures hires embody the brand’s voice and values, helping maintain authenticity during rapid expansion. For Cadence, this approach protected their identity while scaling globally.
How do you hire marketers who combine performance expertise with brand passion?
Look for candidates who balance data-driven skills with genuine enthusiasm for the product. SEO for Hire sourced professionals with athletic backgrounds, giving Cadence a team that could scale while staying true to its community.
What’s the best way for global startups to find marketing talent fast?
Startups should work with recruiters who specialise in performance marketing and brand growth. SEO for Hire helped Cadence fill two key digital roles – Paid Media Manager and Organic Social Manager – in under two weeks.
How can hiring the right marketers impact global brand growth?
Strategic hires fuel both creative and commercial success. Cadence’s new team drove paid and organic performance across the UK and US, reinforcing their global expansion while preserving their community-driven identity.