How LB Waste Took Control of SEO in the Waste Sector
LB Waste is one of the UK’s top waste management and skip hire companies, competing in one of the toughest local search markets.
Despite strong paid results, they lacked the organic visibility needed to outrank local rivals.
They needed a senior in-house SEO leader with proven waste management and local SEO experience, someone who could drive real commercial impact.
Where Speed Meets Quality
Time-to-Hire
LB Waste were able to secure a Senior SEO Manager in just over 1 week.
Highlighting Excellence
Our team passed our top 20% of candidate selections to client, ensuring speed and quality were at the forefront.
Role Hired For
SEO for Hire hired an A-Player Senior Leader for LB Waste.
LB Waste is a fast-growing UK skip hire and waste management company known for its aggressive market expansion and high-volume customer demand.
Run by Ryan Lucking, the company employs ~50 staff, with this Senior SEO Manager being their first in-house SEO hire.
With a rapidly scaling operation and a strong national footprint, the business is focused on strengthening its digital presence to remain competitive in one of the country’s most challenging local service industries.
What are the Challenges of a First In-House SEO Hire?
For many companies, hiring their first in-house SEO can feel like a leap into the unknown.
Your hiring team are tackling a role unfamiliar to the general hires, trying to evaluate new skills and expertise, and trusting one person to take ownership of a channel that’s critical to your company’s growth.
The risks feel high.
Will they deliver results fast enough, make the right decisions, and fit into your existing team dynamics?
And because SEO impacts revenue but takes time to show progress, there’s pressure to get it right the first time.
It’s a big moment for any business, and it’s completely normal to feel uncertain.
That’s why LB Waste reached out to our team for advice and assistance.
LB Waste's Hiring Bottleneck
LB Waste had previously outsourced their SEO to an agency but were frustrated by the lack of transparency, control, and measurable results.
They wanted to bring SEO in-house and find someone who could:
- Lead strategy for national and local organic visibility
- Work closely with the paid team to balance spend and ROI
- Rebuild the site architecture and ranking strategy
- Understand the waste management space at a deep operational level
This wasn’t a junior hire, it was a six-figure Head of SEO role (£100K salary).
This made it the first six-figure SEO placement SEO for Hire made in the UK after four years of placing high-level SEO roles internationally.
“When you operate in a space this competitive, you can’t rely on agencies alone. You need someone who understands your market inside-out, someone who can turn rankings into revenue.”
Josh Peacock
Founder & CEO of SEO for Hire
The Role
This was their first in-house SEO hire, and they needed a leader. Someone who could take full ownership of organic growth across a fast-expanding set of service areas.
LB Waste were offering a six-figure salary for the right person, because reducing their reliance on paid ads and building SEO into a core revenue driver was a top priority.
With national growth ambitions, they needed a senior SEO who understood multi-location strategy and could scale their visibility across the UK.
The Process
After booking a call with our team, Josh Peacock (Founder & CEO) and Daris Benallal (Head of Recruitment), LB Waste signed and were ready to kick-off their hiring.
Within ten days, the team had sourced a standout candidate who had:
- Spent three years leading SEO for a skip hire company dominating three major UK counties
- Designed full local SEO strategies that took their previous company to positions 1–3 across high-competition keywords
- Presented a detailed site improvement and content plan specifically tailored to LB Waste during the application process
After a successful first-stage call, LB Waste brought the candidate in for an in-person meeting just four days later.
The offer was made face-to-face, a strong cultural and technical fit that sealed the deal quickly.
“We found them a specialist who had already dominated this exact market. Within 10 days, they had a leader ready to take them to page one across the UK.”
Daris Benallal
Head of Recruitment
How did LB Waste Benefit from Our Services?
LB Waste wanted more than rankings.
They wanted control over their growth.
Paid ads were driving results, but competitors were winning most of the organic demand.
Bringing SEO in-house meant turning their web presence into a profit engine and building a long-term competitive edge.
SEO for Hire helped them shape the role around commercial impact and scale.
“Instead of simply filling a vacancy, we connected LB Waste with an SEO leader capable of turning search into a sustainable revenue driver across the UK.”
Josh Peacock
Founder & CEO of SEO for Hire
Results Summary
Hired in 10 days, from brief to accepted offer
Organic growth engine unlocked to reduce dependency on paid ads
Local rankings set to climb across hundreds of high-intent service areas
Acquisition costs drop, profitability rises
SEO becomes a core revenue driver powering nationwide expansion
The Takeaway for Agency Founders
Even in industries that rely heavily on paid acquisition, you need to include owning your organic visibility to ensure you’re driving long-term growth.
For LB Waste, hiring the right in-house SEO leader meant they could finally take control of their performance, and compete head-to-head with the biggest players in their space.
FAQs
Why should service-based businesses bring SEO in-house instead of relying on agencies?
Bringing SEO in-house gives companies full control over performance, faster decision-making, and tighter alignment with commercial goals. LB Waste made the move to reduce reliance on agencies and build long-term organic growth internally.
How can hiring a Senior SEO Manager transform a local service business?
A senior SEO leader can rebuild site architecture, drive local visibility, and balance paid and organic ROI. LB Waste’s hire turned their SEO into a scalable, revenue-generating channel within weeks.
What challenges do companies face when hiring their first in-house SEO?
Businesses often struggle to assess SEO skills, define the role correctly, and find someone who fits culturally. Partnering with a recruiter experienced in technical SEO ensures the right candidate can own and grow the channel confidently.
How does in-house SEO hiring impact paid media performance?
When SEO and PPC are aligned, businesses optimise spend across both channels. LB Waste’s new hire worked directly with the paid team to drive efficiency, reducing acquisition costs while improving visibility.
What can other regional service companies learn from LB Waste’s SEO strategy?
Fast-growing service companies should prioritise hiring experienced SEOs with local market expertise. LB Waste’s 10-day hire proved that investing in senior SEO leadership drives competitive advantage and long-term profitability.