Scaling the Paid Search Team for a Leading US Legal SEO Agency
Scaling paid search in the legal space isn’t simple.
With some of the highest CPCs in digital marketing and zero room for error on lead quality, Rankings.io needed more than just Google Ads operators.
They needed a structured, performance-led team. This case study breaks down how they built a tiered paid search department in just 21 days to support rapid client growth without compromising results.
Where Speed Meets Quality
Roles
Paid Search Specialists Placed
Time to Hire
To complete Hires
Team Growth
Team Structure for Better Performance
Rankings.io is a digital marketing agency exclusively focused on helping law firms across the United States dominate search results and generate high-quality leads that turn into real cases. They combine SEO, paid search, Local Service Ads, and website design to deliver measurable, lead-driven growth in one of the most competitive online markets: legal services.
The Challenges that Come With Scaling Vertically
As client demand grew, Rankings.io needed to scale its paid search capabilities quickly. Paid search in the legal vertical comes with unique challenges:
Some of the highest cost-per-click rates in digital advertising
Strict compliance requirements for legal marketing
The need for granular conversion tracking beyond basic leads
Campaigns across multiple practice areas with different dynamics
To meet these challenges, Rankings.io needed a structured paid search team with talent at multiple experience levels who could handle both strategy and execution.
“The hiring team understood exactly what we needed for legal paid search.
They didn’t just find people who knew Google Ads, they found specialists who understood high-stakes lead generation. Having the right mix of senior strategy and junior execution has transformed our paid search operations.”
Rankings.io
Leadership Team
How did SEO for Hire Help Secure Paid Talent for Rankings.io?
Understanding the complexity of legal paid search, we designed a tiered hiring strategy that balanced strategic leadership and executional excellence:
Prioritised specialists with experience managing high-CPC campaigns ($50+ CPCs)
Sourced candidates with documented success driving lead quality, not just volume
Built a structured team with three distinct levels:
Senior Specialist: strategy, planning, leadership
Mid-Level Specialist: campaign setup, optimisation
Junior Specialist: reporting, analysis, daily optimisation
This approach ensured Rankings.io could scale while maintaining performance across all accounts.
How did Rankings.io Benefit from Our Headhunting Services?
In just 21 days, we delivered all three paid search specialists:
Senior Paid Search Specialist: 5+ years experience, managed $2M+ annual ad spend
Mid-Level Specialist: 3 years experience focused on local lead generation
Junior Specialist: 1.5 years experience with strong analytical skills and Google Ads certification
Why Our Hiring Solutions Worked Well
Built a fully structured paid search team in under a month
Enabled Rankings.io to take on 15+ new law firm accounts
Reduced campaign bottlenecks by distributing workload effectively
Boosted campaign performance through specialised expertise at each level
Looking to Scale Your Team?
If you are an agency owner or hiring manager looking to build high-performing SEO and search marketing teams, we help you:
Design outcome-driven roles
Access passive, senior-level talent
Build layered teams (not just single hires)
Move fast without sacrificing quality
Book a call with our team to map out your next strategic hire and see how we can support your growth.
FAQs
How Does SEO For Hire Find the top 1% of Paid talent?
We’ve built the largest global network of search marketers—over 52,000 strong—curated through events, content funnels, and referrals. Our vetting process tests real-world skills, communication, and adaptability.
What Roles can SEO For Hire Help Fill?
We recruit across the Search spectrum—from Juniors to VP and even CEO, covering technical, content strategy, and product management.
How Fast can You Fill a Role?
95% of our roles are filled within 28 days. We often deliver pre-vetted candidates for urgent roles in under 10 days.
What Makes Your Candidates Stick Around?
We ensure long-term alignment on values, goals, and team fit—leading to a 30% boost in retention. All placements include a one-year satisfaction guarantee.
Do You Work with Startups or Large Enterprises?
Both. From nimble startup teams to global operations, we tailor our approach to suit your scale and culture.