What is an Enterprise PPC Specialist?
An Enterprise PPC Specialist manages high-budget, multi-platform advertising across Google, Meta, and programmatic networks. They apply AI bidding, GA4 integrations, attribution modelling, and automated workflows to optimise ROAS, reduce wasted spend, and scale paid performance for enterprise-level campaigns.
Key Takeaways
Enterprise PPC Specialists manage large-scale, multi-platform campaigns using automation and data-driven optimisation.
High-performing candidates blend analytical depth, creative testing, and commercial strategy to improve ROAS.
Hiring the right specialist reduces wasted spend and strengthens forecasting accuracy.
SEO for Hire places elite PPC professionals in under 30 days.
Our Clients
FAQ
What does an Enterprise PPC Specialist do?
They run and optimise large-scale paid media campaigns across Google, Meta, and programmatic platforms, using automation, tracking integrations, and forecasting models to maximise ROI.
What’s the difference between a PPC Manager and an Enterprise PPC Specialist?
Enterprise Specialists manage higher budget complexity, cross-channel attribution, multi-market scaling, and AI-driven automation across platforms like SA360, Performance Max, and retail media networks.
How do you measure success in this role?
Success is measured through ROAS, CPA, revenue contribution, conversion rate, forecast accuracy, and ability to scale spend without degrading efficiency.
Role Requirements for an SEO Specialist:
Advanced Tech Skills
AI bidding mastery
Cross-channel attribution
Data pipeline basics
Automated dashboards
Server-side tracking
Post-cookie attribution
Strategic Capabilities
Profit-based optimisation
Integrated channel strategy
ROI scenario modelling
Market expansion planning
Global targeting expertise
Funnel alignment skills
Soft Skills
- AI collaboration mindset
- Clear data storytelling
- Continuous experimentation
- Cross-team communication
- Strategic problem solving
- Fast-learning adaptability
Key Insights for Hiring the Perfect Enterprise PPC Specialist
Advanced Platform Knowledge
Look for candidates with direct experience managing 6–7 figure monthly budgets and maintaining efficiency at scale.
Analytical & Technical Proficiency
Competency in GA4, server-side tracking, attribution modelling, and dashboard automation is essential.
Strategic Mindset
Strong specialists optimise beyond CPA, incorporating LTV modelling, multi-touch attribution, and margin analysis.
Creative Testing & Iteration
Elite performers run structured experiments across copy, visuals, and landing pages for incremental wins.
Experience Across Verticals & Regions
Global market fluency improves scalability and cultural relevance.
Salary Insights for Enterprise PPC Specialist
Typical Salary Benchmarks
| Region | Salary Range |
|---|---|
| UK | £50,000 – £85,000+ |
| Australia | AU$100,000 – AU$150,000+ |
| US | $90,000 – $140,000+ |
Bonuses typically align with revenue growth, ROAS targets, and account expansion metrics.
Bonus Differentiators
- Retail media experience (Amazon Ads, Walmart Connect)
- Generative creative testing using AI tools.
- Python or JavaScript for Ads API scripting.
- Awareness of ESG-linked ad reporting and sustainability metrics.
Factors Influencing SEO Specialist Salary
Level of Experience
Geographic Location and Market
Company Size and Industry
What Skills Should You Look For?
Closing experience, pipeline management, partnership development, CRM fluency, proposal creation, commercial acumen.
When Should You Hire a BDM?
Hire when pipeline inconsistency limits growth, delivery outpaces sales, or you need new verticals/territories.
How to Spot Red Flags?
No measurable revenue data.
Focus on meetings booked, not deals closed.
Weak collaboration with delivery teams.
Poor understanding of service value and commercial drivers.
How Long Does It Take to Hire an Enterprise PPC Specialist?
Hiring typically takes 4–6 weeks, depending on assessment depth and candidate availability.
SEO for Hire’s sourcing and evaluation process reduces this timeline to under 30 days, identifying specialists with AI optimisation, attribution depth, and enterprise forecasting skills.
How To Hire an Enterprise PPC Specialist (Step-by-Step)
Define the Scope & KPIs
Set target ROAS, CAC, markets, and revenue goals.
Craft a Compelling Job Description
Include responsibilities across Google Ads, Meta Ads, programmatic, automation, and analytics.
Benchmark Compensation
Use current salary data and performance-linked bonus structures.
Source Candidates Strategically
Leverage PPC job boards, performance marketing communities, and SEO for Hire’s talent network.
Run Technical Assessments
Request campaign audits, account structure reviews, and attribution logic walkthroughs.
Evaluate Strategic Communication
Ensure candidates can translate analytics into executive-friendly insights.
Onboard & Set 90-Day Goals
Align onboarding to clear efficiency, spend utilisation, and cross-channel synergy targets.
Ready to Hire an Enterprise PPC Specialist?
SEO for Hire identifies PPC specialists with advanced technical depth and commercial strategy, giving enterprise teams the expertise required for scalable, profitable paid media growth.
