How to Hire a Tech SEO
Explore our Guide on Attracting and Hiring Quality Tech SEOs for Your Agency
TLDR; Hiring a Tech SEO ensures your website’s technical foundation supports organic growth. These specialists optimise site architecture, page speed, mobile performance, and crawlability to improve rankings, reduce bounce rates, and boost ROI. This guide outlines key skills, red flags, salary insights, and step-by-step advice to hire top technical SEO talent.
Key Takeaways
A Tech SEO is your go-to for fixing site performance issues, think page speed, crawling, and mobile readiness.
The best candidates mix technical depth with problem-solving and clear communication to collaborate across teams.
You should hire when rankings drop or major technical projects arise – migrations, redesigns, or site structure overhauls.
Salary benchmarks vary by market and technical specialisation – request a free consultation to set competitive offers.
Avoid candidates stuck in outdated SEO tactics or unwilling to adapt to evolving industry standards.
Our Clients
Role Requirements for a Tech SEO:
Hard Skills
Proficiency in SEO tools (e.g., Google Search Console, Screaming Frog)
Page speed optimisation (Core Web Vitals, GTmetrix, Lighthouse)
Mobile-first SEO implementation and audits
Coding and scripting knowledge (HTML, CSS, JavaScript basics)
AMP and PWA experience for advanced performance gains
Technical audits, site migrations, and crawl error fixes
Site architecture and internal linking design
- Adaptability
- Project Management
- Continuous Learning
- Communication Skills
- Collaboration and Teamwork
- Immaculate Attention to Detail
- Problem-Solving and Analytical Thinking
Factors Influencing Tech SEO Salary
Level of Experience and Specialisation
Geographic Location
Company Type and Employment Model
Key Insights for Hiring the Perfect Tech SEO
- Key Skills for Tech SEO Success
- Technical Expertise: Knowledge of site architecture, web crawling, indexing, page speed optimisation, coding, and mobile-first strategies.
- Interpersonal Abilities: Communication, teamwork, adaptability, and problem-solving to address challenges and collaborate effectively.
- Signs You Need a Tech SEO
- Traffic declines or ranking drops caused by technical issues.
- Handling complex website changes, such as migrations or redesigns.
- Struggling with slow page speeds, crawl errors, or international / mobile readiness.
- Limited in-house technical SEO expertise.
- Traits to Avoid
Relies on outdated SEO practices like keyword stuffing.
Struggles to communicate results or lacks measurable achievements.
Rigid or uncooperative approach to evolving industry standards.
- How Tech SEOs Boost Revenue
Understanding how technical SEO drives ROI is fundamental to appreciating their impact on both the user experience and the bottom line.
Drive ROI through optimized site structure, faster page speeds, and schema markup.
Enhance user experience with mobile-friendly designs, error fixes, and reduced bounce rates.
- Long-Term Value for Agencies
Maintain stability via regular audits and updates to adapt to algorithm changes.
They strengthen website foundations to deliver sustainable growth and measurable client results, as proven in a case study in technical SEO transformation that showcases this long-term impact..
Timeline for Hiring a Tech SEO
Typically, hiring a Technical SEO takes 4 weeks depending on market conditions, seniority required, and candidate availability. A structured process helps shorten timelines:
How To Hire a Tech SEO (Step-by-Step)
1. Identify hiring triggers and goals
Clarify whether you need support for migrations, speed issues, or technical audits. Set measurable KPIs.
2. Write a detailed job description
Include essential technical skills (coding, schema, mobile-first) and soft skills (problem-solving, collaboration).
3. Benchmark salary and benefits
Use market data or request a free salary consultation to ensure competitive offers.
4. Screen and test candidates
Use technical tasks like audits or page speed assessments to evaluate real-world ability.
5. Final selection and onboarding
Set expectations for first 90 days and ensure alignment with company culture and growth objectives.
Insights & Tips for hiring a Tech SEO
When is the Right Time to Hire a Tech SEO
Tech SEOs focus on the structural aspects of a site—ensuring
Red Flags to Avoid When Hiring a Tech SEO
Hiring the right Tech SEO professional is crucial for the
How Tech SEO Drive ROI and Revenue Growth
For SEO agency owners, understanding how a Tech SEO specialist
FAQs About Hiring a Tech SEO
Q: What does a Tech SEO do for an agency or business?
A: A Tech SEO improves site architecture, page speed, crawlability, and mobile performance to enhance rankings and user experience.
Q: What skills should I prioritise when hiring a Tech SEO?
A: Look for proficiency in audits, coding, schema markup, page speed optimisation, and understanding of web crawling and indexing.
Q: When should I bring a Tech SEO into my team?
A: Hire when technical challenges like slow load times, migrations, or ranking drops are holding back organic growth.
Q: How much does a Tech SEO earn?
A: Salaries vary by seniority, technical expertise, and location. Use our free salary consultation for accurate benchmarks.
Q: What are common red flags in Tech SEO candidates?
A: Outdated practices (keyword stuffing, over-optimisation), poor communication, or lack of measurable technical results are key red flags.
