What Is a Web Developer & Digital Support Specialist?
A Web Developer & Digital Support Specialist is a technical marketing engineer who supports paid media performance through fast landing pages, accurate tracking, automation workflows, and platform integrations. They work across CMS systems, GTM, GA4, server-side tagging, APIs, and front-end code to ensure campaigns load, track, and convert reliably at scale.
Key Takeaways
Ensures landing page speed, stability, and UX quality
Maintains tracking accuracy across platforms (GTM, GA4, Meta Pixel)
Builds integrations and automations that support paid media systems
Troubleshoots technical issues that impact performance and measurement
Bridges developers, marketers, CRO, and analytics teams
Our Clients
FAQ
What does a Web Developer & Digital Support Specialist actually do?
They maintain the technical infrastructure behind paid media: landing pages, tracking, pixels, API connections, CMS updates, automation workflows, and performance diagnostics. They ensure campaigns run smoothly, load fast, and track accurately.
How is this different from a standard Web Developer?
A standard developer focuses on websites.
A Digital Support Specialist focuses on performance, tracking, and marketing outcomes, not just code.
Should this role sit under marketing or IT?
Marketing. They collaborate daily with Paid Media Managers, CRO, SEO, and creative teams.
How has AI changed this role?
AI now supports diagnostics, anomaly detection, auto-tagging, speed optimisation, and workflow automation, but specialists still oversee tracking accuracy, UX, and compliance.
Do they handle both development and troubleshooting?
Front-end development (HTML, CSS, JavaScript)
Landing page optimisation
GA4 + GTM implementation
Server-side tagging
CMS management (WordPress, Webflow, Shopify, HubSpot)
Role Requirements for an Hiring a Web Developer & Digital Support Specialist:
Hard Skills
GBP optimisation workflow mastery
Local schema markup execution
Multi-location audit automation
GA4 local metrics analysis
Review acquisition system design
Future-Proof Skills
API + CRM integrations
Automation workflows (Zapier, Make, HubSpot)
AI-assisted diagnostics
Core Web Vitals optimisation
Privacy-first tracking setup
Soft Skills
Clear communication
Cross-functional collaboration
Fast problem-solving
Prioritisation and expectation management
Key Insights for Hiring a Hiring a Web Developer & Digital Support Specialist Specialist
Site speed and UX directly impact CPA and conversion rates
Broken or inaccurate tracking leads to wasted spend
Code quality and structured data influence performance marketing outcomes
Automation reduces operational friction across paid teams
CMS and API expertise accelerates campaign velocity
Cross-team alignment ensures faster debugging and launch cycles
Salary Guidance for Hiring a Hiring a Web Developer & Digital Support Specialist (2026)
Typical Salary Benchmarks
| Region | Typical Salary Range | Top-Tier Roles |
|---|---|---|
| United States | $80,000 – $120,000 | $130,000 – $150,000+ |
| United Kingdom | £45,000 – £70,000 | £75,000 – £85,000+ |
| Australia | AU$90,000 – AU$120,000 | AU$130,000 – AU$150,000+ |
Key Salary Factors
- Technical depth (front-end vs. full-stack)
Tracking + tag governance experience
CMS platforms and performance optimisation skills
Experience with server-side tagging
Ability to support paid media at scale
Automation + integration capability
Recommendation:
Offer flexibility, technical tool budgets, and clear cross-team collaboration to attract hybrid developer/marketing talent.
Factors Influencing Hiring a Web Developer & Digital Support Specialist Salary
Level of Experience
Geographic Location and Market
Company Size and Industry
Prioritise specialists who understand both development and performance marketing
Validate their ability to debug tracking discrepancies between platforms
Assess GA4, GTM, and server-side tagging competency
Check their approach to Core Web Vitals optimisation
Look for automation experience to reduce manual operational load
Ensure they can collaborate with non-technical stakeholders
How Long Does It Take to Hire a Hiring a Web Developer & Digital Support Specialist?
Hiring typically takes 4–6 weeks, depending on assessment depth and candidate availability.
SEO for Hire’s sourcing and evaluation process reduces this timeline to under 25 days.
How to Hire for a Hiring a Web Developer & Digital Support Specialist (with SEO for Hire)
1. Define role scope + KPIs
Clarify whether you need front-end support, tracking ownership, automation, or full-stack capability.
2. Source specialists with marketing tech experience
Target developers who have worked with paid media teams, not purely software engineers.
3. Run a technical assessment
Assign a task such as:
“Audit a landing page for speed, tracking accuracy, and UX improvements.”
4. Interview for technical judgment
Evaluate their debugging logic, tracking fluency, and ability to communicate technical decisions.
5. Validate their collaboration skills
Ensure they can work effectively with Paid Media, CRO, SEO, and design teams.
6. Build a structured 30/60/90-day onboarding plan
Include tracking cleanup, CMS optimisation, automation implementation, and performance monitoring setup.
Ready to Hire a Hiring a Web Developer & Digital Support Specialist?
Work with SEO for Hire to recruit a Web Developer & Digital Support Specialist who keeps your campaigns fast, accurate, and conversion-ready, ensuring every click, tag, and page supports profitable growth.
